News

Selling Rights: Intermediate and Advance Level Course By Lynette Owen

Posted on 20.06.11 by Arief Hakim, Honorary Secretary MABOPA.

Date   : 11-13 July 2011
Venue   : Sheraton Imperial, Kuala Lumpur.
Time   : 9.00 am - 5 pm
Price   : RM 1000 per pax (for 3 days)

Seminar Programme

 

11 July 2011, Monday

8.00 – 9.00      Registration

9.00 – 9.20      Introductions

9.20 – 11.00    Copyright as the framework for rights trading

a.        Domestic copyright legislation

b.        Key features of UK, US and Malaysian copyrught legislation

c.        Membership of the international conventions: Berne, UCC, WIPO Copyright Treaty

11.00 – 11.20  Break

11.20 – 13.00  Buying rights (1)

                                  a.        Obtaining information on foreign works: catalogues, websites, reviews, bookfairs

b.        Identifying suitable partners: publishing directories, websites, bookfairs

13.00 – 14.00   Lunch

14.00 – 15.30   Buying rights (2)

a.        Making contact with foreign publishers/agents by mail/e-mail

b.        Preparing for buying rights at international book fairs

c.        At the fair – meetings and market research

d.        Assessing projects: exclusive options or multiple submissions?

15.30 – 15.50   Break

15.50 – 17.15   Buying rights (3)

a.        Negotiating terms

b.        Model contract 1: purchase of translation rights (advance and royalty model)

c.        Buying duplicate production material

d.        After the contract

 

12 July 2011, Tuesday

9.15 – 11.00      Buying rights (4)

a.        Model contract 2: purchase of rights as  coedition (illustrated books)

b.        After the coedition contract

11.00 – 11.20     Break

11.20 – 13.00     Selling rights (1)

a.        Do you control the rights you need from the author/s/illustrator to undertake licences (Author contracts 1 & 2); what about third party copyright material?

                                 b.         What resources do you have to sell rights (people, time, money,database to track rights offers/sales)?

c.        Assessing which titles have rights potential

d.        Preparing sales material

                                 e.        Identifying key markets and potential partners (publishing directories, websites, bookfairs)

13.00 – 14.00      Lunch

14.00 – 15.30     Selling rights (2)

a.        Making contact with potential buyers by mail/e-mail

b.        Preparing for selling rights at international book fairs

c.         At the fair – meetings and market research

15.30 – 15.50      Break

15.50 – 17.15     Selling rights (3)

a.        Negotiating terms

b.        Model contract 3:   sale of translation rights

c.        After the contract

 

 

13 July 2011, Wednesday

9.15 - 11.00      Electronic rights: what is happening in western countries?

                            Verbatim e-books (electronic versions of print editions)

a.           Publishers supplying individual e-books direct to customers

b.          Publishers supplying e-book collections  to aggregators for libraries

c.          Publishers dealing with Amazon,  Apple, Google and mobile phone companies

                             Enhanced e-books and apps – e-books with addition of visual/audio/audiovisual material

11.00 – 11.20    Break

 11.20 – 13.00    What are the key issues?

a.        Need to acquire adequate grant of electronic rights from authors/illustrators and owners of any external copyright material contained  in e-book (Author contracts 1 & 2)

b.        Pricing of e-books and effect on print sales

c.        Territorial rights issues for e-books in multinational languages

d.        No standard e-book format to run on all devices

e.        Increased electronic piracy (but often from scanned copies of print editions); should e-books be DRM-protected?

f.         What can end users do with e-books?  Are they buying them or renting access to them?

 13.00 – 14.00    Lunch

 14.00 – 15.30    What is happening in the Malaysian market?

                             Can Malaysian publishers acquire e-book rights as well as print  rights when they buy translation rights?

 15.30 – 15.50    Break

 15.50 – 17.00    Roundup

   
 
Please download the Borang (Revision 1).pdf for registration and fax to 603-78805841 or email to .(JavaScript must be enabled to view this email address) before 30 Jun 2011.              

Any enquiry, you can contact Ms Irdahwati Md Jani at her mobile 6012-3163236.


Biodata:

Name : Lynette Owen

              Copyright Director at Pearson Education Ltd

Summary:
Long-term experience in the promotion and sale of rights in educational, academic and professional titles

Author of SELLING RIGHTS (6/e, Routledge 2010)

General editor of and contributor to CLARK'S PUBLISHING AGREEMENTS: A BOOK OF PRECEDENTS (8/e, Bloomsbury Professional 2010)

Author of a range of practical handbooks on copyright and licensing for publishers in central and eastern Europe , Russia and China (published in local languages)

Lectures regularly on copyright and licensing in the UK and abroad

Awarded OBE for services to publishing and international trade in 2009 New Year's Honours List

Specialties
Specialised in copyright, licensing and contracts, with a particular interest in emergent and transitional
markets

Experience
Copyright Director at Pearson Education Ltd

Rights Manager at Pitman Publishing Ltd
1973 - 1976 (3 years)

Rights Executive at Cambridge University Press
September 1968 - August 1973 (5 years)

Education
University of London
B A Honours, English, 1965 - 1968
 

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Comments

3 days? that’s all.

By Randy on 2012 03 03

This takes about 10 hours each day. I don’t think I can stay focused that long.

——
Henry

By Henry on 2012 03 03

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