Gearing Malaysian Children’s Book Publishers Towards Export Excellence
So we know now the children’s book market is very attractive but it seems that it is not easy for local publishers to succeed. Too many publishers are churning out a lot of ‘me too’ or copycat products and most of them are not investing enough in research, training, marketing, good writers, producing quality and innovative publications to add value in order to stand out from others. Publishers need to do well locally in order to excel abroad and too few Malaysian publishers are actually selling successfully overseas. To sell abroad means to compete with publishers from all over the world and the challenge is up a hundred fold and the odds are unimaginable. So far there are less than five Malaysian companies who are actually progressing in children’s book export.